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Does Social Media Mix With Your Marketing Plan? It Should…
Watch this short video to hear Patrick Giammarco of PWG Marketing describes how social media can accelerate your overall marketing plan. Great content (content is king, remember) should be created and...
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Local Search Marketing – What Is It and Why It’s Important
Toledo, Ohio Below are stats from Kelsey, comScore and Direct Mail News that really hammer the notion that small local businesses need to get very serious about being able to rank when people search...
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Are You Guilty Of One-Dimensional Marketing?
Here’s a bold statement. There is no such thing as a bad marketing tool, just bad planning. You can choose skywriting, bus benches, TV or the web and it CAN work, if you know the buying patterns...
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Revealed: The Most Useful Marketing Tool Ever!
Do you schedule marketing appointments with yourself? Most business owners don’t… But what if you started making daily (or at least weekly) marketing appointments? At the end of six months, all of a...
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Think Your Story Stinks? Flip Your Script!
All small business owners have a story to tell. The reason they decided to invest time and money and launch a company. Most think their story stinks. That people won’t care to hear it. I’m here to...
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Getting It Done
I was having lunch with a peer the other day and we were talking about how incredibly different today’s marketing tactics are from even 5 years ago. Quite frankly all these new shiny objects seem to be...
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5 Places to Find Blogging Inspiration
By now, we are all well-versed in the reasons why content is so valuable to our business. Not only does it help reinforce our credibility and the concept of trust, it also provides a number of online...
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Grow Your Business with Email Marketing that Nurtures
Email marketing is a perfect way to nurture your current customers and future prospects. So why don’t more small businesses take advantage? They worry about what they are going to send and how to make...
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The Engine For Your Pitch
Public relations does not have to be complicated, and perhaps no other PR tool is as easy to use as PitchEngine – a favorite for business owners, content marketers and PR pros alike. This platform...
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How To Build a Content Calendar
We’ve all written a great deal about the value of inbound marketing and using content to pull in prospects. But how do you make sure you’re planning your content to deliver the most value to your...
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7 Steps to Build a Better Blog
Some simple steps to improving your blog. We all know that blogging is one of the best ways to generate traffic for your web site. Not only does the content have to be of great quality, there are some...
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